DISTRIBUTION
STRATEGY

For Castel Châteaux & Grands Crus, working with clients to define effective distribution strategies is at the heart of our role as wine merchants. All around the world, our objective is the same: to provide the products and services that offer our clients a competitive advantage.

On-trade specialists

With over 60 years of experience, Castel Châteaux & Grands Crus know that diversity and innovation are the only true drivers of the on-trade market. As such, our sales team is made up of more than twenty on-trade specialists, including a team dedicated to high-end restaurants.

Our expert knowledge of the market enables us to work with our Family Estate properties and Grand Cru partners to create on-trade exclusive ranges. Our commitment to chefs and sommeliers is reinforced by partnerships forged with some of the restaurant world’s most highly respected culinary institutions.

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Aspirant de Beychevelle (2019)

Our ambassadors

In France and further afield, our on-trade and off-trade clients are the guarantors of the quality of our wines. Discover some of the finest establishments currently serving our wines.

Export specialists

Today, Castel Châteaux & Grands Crus generates 50% of its turnover from exports. With our high storage capacity and solid financial and commercial structure, our 26 international subsidiaries are able to ensure our Family Estates and Grand Cru partners a presence in over 80 countries.

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Wine Dinner, Beijing (2019)
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Wine Dinner, Wengzhou (2019)

Our networks of partner importers, built as a result of our regular presence at the most important international trade fairs, are invited to share our experience in the fields of logistics and customs regulation. Based locally, our teams are experts in their respective markets, negociating across cultural boundaries and building relationships of trust.

Our networks of partner importers, built as a result of our regular presence at the most important international trade fairs, are invited to share our experience in the fields of logistics and customs regulation. Based locally, our teams are experts in their respective markets, negociating across cultural boundaries and building relationships of trust.

Sales tools

Our market and innovation-oriented teams work hard to offer bespoke sales tools, from wine lists to point of sale material. Focussed on creating value through quality upgrading, Castel Châteaux & Grands Crus offers a selection of cases and special formats.

Intimate product and market knowledge are the key to value creation. Faced with a complex and competitive market, building and sharing this knowledge is essential. Ensuring that clients have access to technical and commercial training, tastings, and masterclasses is an integral part of our organisation.

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Coffret Rive Gauche, Rive Droite (2019)
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Masterclass Château Beychevelle avec Philippe Blanc, Hong Kong (2018)

Sales tools

Our market and innovation-oriented teams work hard to offer bespoke sales tools, from wine lists to point of sale material. Focussed on creating value through quality upgrading, Castel Châteaux & Grands Crus offers a selection of cases and special formats.

Intimate product and market knowledge are the key to value creation. Faced with a complex and competitive market, building and sharing this knowledge is essential. Ensuring that clients have access to technical and commercial training, tastings, and masterclasses is an integral part of our organisation.

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